Beyond Clean Beauty

At Whole Foods Market, we're committed to ensuring that what goes on in your body is as important as what goes in it. That's why our beauty and body care standards exceed typical "clean beauty" claims. Our rigorous standards apply to all beauty and body care products in our stores, reflecting our dedication to transparency and safety. With a focus on research-backed findings, our experts continuously review ingredients for potential impacts on both human health and the environment. We've taken proactive steps by banning over 180 commonly used ingredients, including parabens, phthalates, formaldehyde donors, oxybenzone, PFAS, and EDTA. By prioritizing ingredient integrity and innovation, we aim to provide our customers with products that promote both personal well-being and environmental sustainability.